Why Care? be water wise

It’s important to be up to scratch on the effects of our actions across the world. This is not supposed to be the page of scary stats but it is important to know the FACTS.

Knowledge = Awareness = Action = Empowerment = Fulfilment

Are you ready to feel empowered with knowledge?


72% of the Earth is covered in water, but 97% is salty ocean water. 2% of it is fresh water, but only 0.75% of that is available fresh water.


Add a growing population, increasing demand and climate change……. Houston…. We have a problem!!

  • Rising population, poor water demand management and climate change are meaning that by 2050 half of the world’s population will live in water stressed areas.

  • London is the 9th most water scarce city in the world.

  • The UK is at risk of serious water shortages in 25 years.

  • A UK citizen uses 4645 litres of water a day - 95% of it invisible, imported with the clothes we wear, the food we eat and other products we consume.

  • Water use is growing at twice the rate of population growth.


  • 20% of the world’s industrial pollution comes from the textiles industry

  • 2,700 litres of water are used to produce one white T-shirt; 15,000 litres of one pair of jeans.

  • The fashion industry is the second biggest polluter of water, after oil.

fashions impact on water


  • 70% of the world’s water is used for agriculture - 1/3 linked to animal products

  • 25% of the world’s water resources goes towards food that is never eaten.

  • Beef requires 15,000 litres of water per kg

  • Animal agriculture is a big source of pollution as it contaminates water ways, with antibiotics, e-coli, and pesticide contamination.


  • By 2050 there will be more plastic in the ocean than fish

  • Seas are warming 40% faster than we initially thought resulting in the bleaching of coral reefs.

  • Seas levels are expected to rise by 30 cm by the end of the century, wiping out whole islands and some coastal cities.

  • Populations of marine species have halved since the 1970s.

Water Quality

  • 2 million tonnes of sewage and effluent drain into the world’s waters’ everyday.

  • Every year more people die from unsafe water than war.

  • Even in cities like London, chemicals are found in drinking including fluoride, oestrogen, and heavy metals that have been linked to health issues.

Are you ready to take ACTION & save the world’s waters’? It’s simple, will save you money and leaving you feeling fulfilled knowing you’re making a positive impact in the world.

If you haven’t already, download the free E-book for a step by step guide to live a sustainable and healthy life with the 5 waves of change focusing on people and planet.